Just wanted to tip my cap to BusinessWeek's Robert Hof who tackles Web 2.0 in BusinessWeek and also interviews Ray Lane on his views on Enterprise 2.0 (Web 2.0 in the enterprise). Robert does a decent job painting the power of social media from 64,000 feet and even gives a shout out to fellow Sapphire Blog Brother Ross Mayfield and Socialtext.
The article doesn't break any ground for those entrenched in the blogosphere, but if you have business associates, partners, customers, etc...that aren't keenly aware of Web 2.0 and the challenges and opportunities this presents within the enterprise, hopefully this article helps start the conversation rolling.
web2.0 blogging wikis socialtext woodrow businessweek roberthof
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Posted by: rajAT | June 06, 2006 at 05:12 AM