Dion chronicles the Enterprise 2.0 meme...

Dion Hinchliffe does an excellent job of chronicling the Enterprise 2.0 meme from its roots in an Andrew McAfee article in the MIT Sloan Management Review to it's burgeoning acceptance as a marketing term of art for companies leveraging social software technologies within the enterprise. I encourage you all to read Dion's article in its entirety, but in the meantime, here are his key talking points:

1. Harvard's Andrew McAfee introduces Enterprise 2.0
2. Nicholas Carr says some skepticism is in order
3. The first Enterprise 2.0 related products appear
4. The challenges and issues of Enterprise 2.0 get largely bounded
5. Enterprise 2.0 hits the conference circuit
6. Enterprise 2.0 undergoes a minor struggle of definition
7. Enterprise 2.0 case studies become popular but remain scarce

It's hard to believe that just a few months ago, we were fighting like dogs just to get the term accepted into Wikipedia. Whereas just a few months ago, we had to argue about WHETHER THE TERM SHOULD EXIST [it should], we're now moving onto far more important discussions about REFINING THE DEFINITION [I'm in favor of a more inclusionist definition] and BUILDING PRACTICAL USE CASES [they're coming, we just need to get companies to open up more about what they're doing].

As we wrap up 2006 and look forward to 2007, I'm certain that the power of social software will not only continue to pervade the enterprise, but the user-generated benefits and evangelism will go a long way toward forcing CIOs to embrace these tools at a far faster rate than they might have otherwise preferred.

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Comments

[Ernesto Freyre G.]

Scarce use cases are motivated by a poor offering of current enterprise 2.0. Social software techs. blogging, tagging, sharing "simple" resources are not quite enough to improve production levels or service quality. Enterprise 2.0 needs even more enterprise oriented resources. Then the term will be accepted and "aproved" for production.